Carambola - Dmexco
I created a video to showcase Carambola, a cutting-edge tool that boosts user engagement by seamlessly integrating relevant content into any website. The video highlights how Carambola scans sites for keywords, understands article topics, and quickly displays related posts, videos, and ads. As the motion designer, I handled the entire creative process, from conceptualizing the video structure to designing and animating the visuals. This video was specifically crafted for the Dmexco event to attract potential customers and publishers.
The animation was made with smooth transitions, using a single canvas to create a continuous flow from one scene to another. This design choice visually represented how Carambola operates in milliseconds, effortlessly moving through each step of the process. Additionally, I showcased all the different categories Carambola can integrate, emphasizing its versatility. The video was well-received at the Dmexco event, generating interest from many customers and publishers.
Animation & Design
I gathered ads from real websites to show how Carambola seamlessly integrates content into different web pages. The storyboard was designed to visually demonstrate how the process works—from scanning to adding the ads—highlighting how smooth and instantaneous the transition is when Carambola adds relevant content.
Storyboarding
To ensure accuracy, I had several meetings with Carambola's managing director to fully understand the technology behind the tool. We discussed how Carambola scans websites, how its ad system works, and how AI is used to implement the most relevant social media posts. This gave me the insights needed to reflect Carambola’s features accurately and compellingly in the video.
Concept Development
Creative Process
Video for publishers
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