Carambola - Dmexco Event

For Carambola’s DMEXCO event, I transformed their behind-the-scenes AI into a one-canvas animation that literally races through an article, highlights its topic, and injects perfectly matched content - all in the time it takes to blink. The film’s seamless “scan → understand → serve” flow lets publishers feel the platform’s speed and precision long before a sales demo, proving in seconds that Carambola can make any publish content ad smarter, interactive, and more profitable.

Challenge

Challenge

Challenge

Carambola wanted a show-stopping video for DMEXCO that would convince publishers their AI engine can scan any article, understand its topic, and surface perfectly matched posts, videos, and ads - all in the blink of an eye. I had to turn complex, behind-the-scenes tech into a smooth animation that felt as fast and seamless as the product itself.

Results

Results

Results

  • Premiered on-screen at DMEXCO; drew steady traffic to the Carambola's booth

  • Follow-up email campaign featuring the video saw a +32 % click-through rate

  • Generated multiple partnership leads and positive feedback from industry publishers and visitors event

  • Clear three-step GIFs improved landing-page click-through to the Chrome Web Store

  • Promo video boosted average time-on-page by +28%

  • Early user survey showed 90% found the flow “easy to understand”

  • Clear three-step GIFs improved landing-page click-through to the Chrome Web Store

  • Promo video boosted average time-on-page by +28%

  • Early user survey showed 90% found the flow “easy to understand”

Process

Process

Process

Brand & Visual Identity:

  • Extracted Carambola’s palette and icon set from existing web assets

  • Built a motion bright category colors to reflect each keywords and the percentage the AI finds from articles


Motion & Interface Design:

  • Animated the process the AI makes in milliseconds for any visitors seeing the booth

  • Infographics from real data of users using and without using Carambola

  • Create a B2B animated video for business clients to add Carambola to their websites

Brand & Visual Identity:

  • Extracted Carambola’s palette and icon set from existing web assets

  • Built a motion bright category colors to reflect each keywords and the percentage the AI finds from articles


Motion & Interface Design:

  • Animated the process the AI makes in milliseconds for any visitors seeing the booth

  • Infographics from real data of users using and without using Carambola

  • Create a B2B animated video for business clients to add Carambola to their websites

Brand & Visual Identity:

  • Extracted Carambola’s palette and icon set from existing web assets

  • Built a motion bright category colors to reflect each keywords and the percentage the AI finds from articles


Motion & Interface Design:

  • Animated the process the AI makes in milliseconds for any visitors seeing the booth

  • Infographics from real data of users using and without using Carambola

  • Create a B2B animated video for business clients to add Carambola to their websites