WidgetBox - iOS App

WidgetBox iOS app empowers users to personalize their iPhone experience through animated widgets, themes, keyboards, and fonts. I led the redesign of its visual identity and motion system - creating micro‑animations, in‑app video loops, App Store and campaign videos, marketing banners, and holiday promos. My target was to increase usability, engagement, and motion delight.

Challenge

The app's previous design felt stale: navigation was flat and interactions lacked energy, widgets were lacking ux motion and interactive components. We needed to breathe life into the interface, creating a fresh visual and integrating motion to boost clarity, engagement, and brand appeal.

Results

Increasingly more users were adding widgets by adding video tutorials on how to add widgets to the homescreen
Around a 20% increase in new subscribers in 6 months
More than a 25% increase in session time
An increase of 20% in retention via engaging UI and functionality

Process

Brand & Visual Identity:

Designing a refreshing new look (color palette, typography, layout, nav bar).
Creating a motion onboarding including "How to" videos.

Motion & Interface Design:

Creating micro-animations for in‑app elements: button feedback, subscribe button, widget interaction.
Built Lotties and animated components, enhancing widgets interactivity and UX delight.
Developed In-App video loops and flash screen animation that improved user interactions.

Promotional Content:

Produced a suite of videos: App Store video, campaign/holiday promos, marketing teasers, and banner ads aimed at conversion.
Iterated creative concepts based on A/B testing and user responses to maximize impact.

Brand & Visual Identity:

Designing a refreshing new look (color palette, typography, layout, nav bar).
Creating a motion onboarding including "How to" videos.

Motion & Interface Design:

Creating micro-animations for in‑app elements: button feedback, subscribe button, widget interaction.
Built Lotties and animated components, enhancing widgets interactivity and UX delight.
Developed In-App video loops and flash screen animation that improved user interactions.

Promotional Content:

Produced a suite of videos: App Store video, campaign/holiday promos, marketing teasers, and banner ads aimed at conversion.
Iterated creative concepts based on A/B testing and user responses to maximize impact.

Brand & Visual Identity:

Designing a refreshing new look (color palette, typography, layout, nav bar).
Creating a motion onboarding including "How to" videos.

Motion & Interface Design:

Creating micro-animations for in‑app elements: button feedback, subscribe button, widget interaction.
Built Lotties and animated components, enhancing widgets interactivity and UX delight.
Developed In-App video loops and flash screen animation that improved user interactions.

Promotional Content:

Produced a suite of videos: App Store video, campaign/holiday promos, marketing teasers, and banner ads aimed at conversion.
Iterated creative concepts based on A/B testing and user responses to maximize impact.

Conclusion

WidgetBox was a pivotal project that allowed me to merge motion design, branding, and user experience into a cohesive visual product. By combining animated storytelling with functional clarity, I helped create a product that feels alive, intuitive, and engaging.

This project deepened my understanding of how motion can drive not only aesthetic delight but real user impact, boosting engagement, retention, and emotional connection. From subtle micro-interactions to full-scale promotional videos, every piece was crafted with purpose.

It’s a powerful example of how motion isn’t just decoration - it’s strategy, communication, and identity.