FoodWiz - AI Recipe
Foodwiz is an AI-driven recipe app designed for everyday users looking to simplify their cooking experience. It offers personalized recipe suggestions, smart ingredient substitutions, and an easy-to-use interface. Whether you have specific ingredients or limited cooking time, Foodwiz helps you create meals with minimal effort, providing real-time nutritional information and personalized meal plans.
Animation & Design
The animation featured smooth transitions that emphasized the app's ease of use, making it feel seamless and intuitive. I creatively merged real pans with illustrated vegetables and real food photos throughout the predominantly illustrated video. This approach not only showcased the app's functionality but also added a visually appealing layer, making the cooking process relatable and engaging for users.
Video Creation
I produced a promotional video for Instagram and Facebook, featuring a blend of real and illustrated food. The animation outlined the app’s three simple steps: Choose your cuisine, Add the ingredients you have at home, and set your desired cooking time.
The video showcased how the app generates an AI-powered recipe, complete with an AI-generated image of the meal.
The concept focused on highlighting the simplicity of Foodwiz for regular users, emphasizing that anyone can quickly generate personalized recipes with minimal effort. I wanted the video to clearly show the three-step process and make it approachable for everyday cooks. The aim was to ensure the app's convenience and ease of use were front and center.
Concept Development
Creative Process
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